Social Media Engagement vs. Follower Count: Which Matters More?

It’s easy to get swept up into wanting more followers on social media, but let’s talk about a metric that matters more: engagement.

I’ve recently been seeing more of those “You can get 100,000 followers in one simple step!!! [insert emojis]” comments on my Instagram posts. Does it mean that I’m legit now that this happens regularly? Whether or not that’s the case it reminds me of a very important piece of social media marketing: follower counts aren’t everything. Engagement is key.

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