What Digital Marketers Wish You Knew (& Why Teams Work)

We digital marketers are an odd bunch, and though it may look like we think in 140 character chunks, we do more than some realize. (Ok, so we’re also skilled in thinking in 140 characters. It comes with the territory.) If you’ve spent even a little time in digital marketing, you’ve probably gotten the following comments:

  • The “oh that’s cute” look when you tell them you manage social media as a career.
  • “Oh I’ve done Facebook for my [enter high school org here], it’s not that hard.”
  • “Wait, you get, like, paid to be on Facebook?”
  • “You’re on Pinterest, you can’t be actually working. But I won’t tell anyone.”

But the jokes on them when we can pick up and visit family and friends while still being able to work.

Can you talk to clients and manage their Twitter accounts on the beach?

And while, yes, there are some people that genuinely realize all that digital marketers do (we love you people), there are also those that are a tad more oblivious.

This is for them.

What Digital Marketers Wish You Knew

  • We’re not scary.
  • We’re easily threatened by interest formulas, but not Facebook metrics. (Still having nightmares of college accounting.)
  • We do more than “sit on Facebook all day”.


  • Blogging is more than sharing what we did, ate, or saw.
  • Do you know the prime way to format a blog post for web reading and SEO? We do.
  • We have our favorite scheduling platform, and we’re fiercely loyal. (Wait, you use Hootsuite? We can’t be friends.)


  • You can’t demand growth by a certain metric and expect it to happen overnight.
  • That tweet you just saw? It probably took a painstaking 10 minutes to get the desired message across within the character limit.
  • Want images and a link in a tweet? Your message length just got cut nearly in half.


  • We consider posting times down to the minute, and for good reason. A tweet’s lifespan is 18 minutes, less if we’re thinking of the highest chance for retweets.
  • It’s hard to be completely disconnected from our jobs because social media is often the first place people complain. (Hey, I’ve done it when warranted.) Complaints don’t take a holiday.
  • We consider target audiences and demos, but also everyone and whether it’s worth caring about how they’ll respond.

How to Use this New Information

We aren’t bitter, but we also do more than some realize. We all have different strengths, which makes working within a team or company incredible: we have the option to focus on our passion while others focus on theirs.

I can code, but I’m thankful I don’t needs to build a website, I just need to market it. You may love creating apps and think Twitter is a waste of time, and that’s okay because we all have our different roles.

It all comes down to appreciating the skill it takes to do another’s job and not discounting the time it took to learn every piece of knowledge they possess. So, let’s take the time to appreciate everyone’s skills and how they all work together.

Didn’t expect that from the snark of this post, did you? I like to keep you on your toes.

If you’re in digital marketing, what have you been told that made you want to go hand-to-forehead?

For you civilians, did any of this surprise you?