Why You Should be Recycling Your Content

Originally published on Music Meets Social.

You create great content, so why not get as much engagement as possible from each post? Sure, the term “recycling” content could have a negative connotation, but I’m here to say that it’s not: it’s the best thing to happen to you.


A New Social Strategy

The typical sharing strategy is to share when you first post, right? Let’s throw that idea away and create a new way to share content. Some people and companies are already doing it; ignore all thoughts of “I’m bothering my followers”, or “they’ll notice I’ve already shared this”.

Okay, totally legitimate thoughts.

But Twitter is a never ending stream of tweets, and it’s easy to get lost in the noise. You’ve put effort into this content, so why not get as much value as you can from it? There are a few ways to stand out from this noise. As for bothering your followers, they follow you for a reason! Yes, don’t go overboard with self-promotion, but utilize your channel.

Share Content at Different Times

Did your first post go out in the morning? Schedule the next for mid-afternoon. This gives different followers the opportunity to see the post. If a follower sees it a second time, but they didn’t click last time, they could click now. Recycling content doesn’t mean the same post at the same time. Recycling content means the same content used in new ways.

Share Content with Different Copy

There are a variety of ways to refresh the copy in promotional posts. The first time you share you can use “New Post!”, but that doesn’t work the second time around. This also doesn’t share very much information about it, and takes up characters. Instead, get creative with a few different techniques.

  • Pull an intriguing quote
  • Ask a question
  • Add ICYMI (In Case You Missed It) at the beginning (not my favorite method, but it still works!)
  • Give a call to action

Putting Thoughts into Action

As a good blogger should, as soon as you click “publish”, you post about it, right? Take an extra five minutes and schedule some posts for the next couple weeks. This not only helps keep your scheduled posts topped off, but also gets this done at one time, letting you forget about it.

Once a month, or whatever works for you, go through your posts and do this again. Because even though that first round of tweets have been sent, your content is likely still applicable! Taking the time to do this gives you more views and gets the most bang for your buck.

Do you like recycling content, or do you think it’s not worth it?