My Service Areas
As a fractional growth marketing VP, I work with clients on either a single area they feel needs extra attention, or a full approach that touches every area of their growth marketing engine.
My pricing ranges from $1,500-$6,000 per month depending on the services needed.
While I typically work with companies for both strategy creation and supporting on execution, I can do project-based work to create a strategy and hand it off.
Paid Media Consulting
Paid media can be a complex program for SaaS companies, but there’s beauty in building out a program that fits a company with their unique goals, needs, and tech stack.
When we work together, we start with your goals, what data’s available, where you are now, and what current ideas you and your team have. From there, I create a thorough strategy that’s customized to fit each of those parameters. (And it’s not going to be a blanket LinkedIn and Google Ads strategy!)
My diverse experience across SaaS platforms and even my B2C experience helps me create strategies that focus on where your prospects are and how they spend their time online.
Along with Hubspot, Salesforce, LinkedIn Ads, Google Ads, Meta (Facebook & Instagram) ads, and publication-based display ads, I also have resources on how to make the most of attribution as it continues to evolve.
Sound like something you need? Let’s chat and see if we’re a fit.
Platforms
LinkedIn Ads
Google Ads
Meta Ads (Facebook & Instagram)
Twitter Ads
Demandbase Ads
6sense Ads
Display Networks
Experienced with integrations with Hubspot, Salesforce, and attribution platforms.
Account based marketing (ABM)
It’s time to build an ABM playbook that drives qualified accounts to your sales team that turn into revenue.
Whether you’re looking for a 1:many, 1:few, or 1:1 approach (or a combination of the above) for your business, I’ll create a comprehensive strategy that touches email, paid media, events, gifting, content, and sales enablement.
I work with Demandbase and 6sense, as well as platforms like ZoomInfo to source data that we then use within Hubspot, Salesforce, Outreach, Customer.io, LinkedIn, and more.
No ABM platform? No problem. I’ve gotten scrappy with companies in the past so that we can run ABM programs that get results without platforms like Demandbase or 6sense.
Platforms
Demandbase
6sense
Content/SEO
While it can be easy to focus on outlets that move the needle quickly, content and SEO are essential to a company’s long-term success. As technology and ad platforms continue to evolve, it’s important to maximize your “owned” space online compared to social media and other “rented” platforms.
SEO strategies are customized to the website, its current technical state, how much content can be created, and the industry. I work closely with SEO agencies and content teams and can bring them in if needed to help fulfill the strategy and adjust along the way.
Platforms
Webflow CMS
Wordpress
Squarespace
Hubspot
SEMrush
Google Analytics
Google Search Console
Email (Marketing & Sales Enablement)
While I rarely make black and white claims when it comes to marketing, I do believe that every company needs an email strategy. I specialize in bringing sales and marketing communication together to create a strategy that touches prospects, customers, and even closed/lost in an engaging yet not overbearing way.
Together we can create a solution that works for your company’s goals, whether it’s starting from scratch or reinvigorating an existing one.
Platforms
Hubspot
Customer.io
Klavyio
Convertkit
Event Strategy (Webinars, Virtual, & In-person)
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Platforms
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Additional Strategy Support (Eg., Review Sites, influencers)
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Availability
Monday – Saturday
Morning, Afternoon or Evening
Location
123 Demo Street
Manhattan, NY 12345